Brands & Borders

The Art and Science of Transcreation in Global Marketing

Brands and Borders — Wed, 10 Apr 2024 09:30:31 +0000

Marketing is the art of communicating a product or service’s value proposition. When we factor in the globalized nature of modern business, the canvas on which we paint our marketing masterpieces expands dramatically. National borders do not bind this canvas; it’s a complex tapestry of cultures, languages, and traditions. One of the most critical ingredients...

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The Impact of Translation on Globalization

Brands and Borders — Tue, 09 Apr 2024 09:27:10 +0000

When we talk about globalization, we must recognize the pivotal role that translation services play. We live in a world without borders, so the need for fluid, effective, and culturally resonant communication has never been greater. That is where the translation industry is vital, not merely as a bridge between languages but as a critical...

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Balancing Accuracy and Sensitivity in Translations

Brands and Borders — Mon, 08 Apr 2024 08:33:45 +0000

Language and translation have never been more critical. Translators are the often unseen architects of global understanding – their work lays the foundation for the cross-cultural exchange that is the hallmark of international collaboration. Their tasks extend beyond mere linguistic transformation. Translators must weave through intricate ethical considerations, balancing fidelity to the original message with...

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The Power of Localization in Global Communication Strategies

Brands and Borders — Sun, 07 Apr 2024 10:57:14 +0000

The ability to communicate across linguistic and cultural barriers is a strategic imperative for success. Yet, localization remains a complex and often misunderstood facet of international expansion for many businesses. At its core, localization is about more than translating words; it’s an intricate process that adapts content to ensure it resonates with local audiences on...

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The Strategic Power of Interpreting in Global Business

Brands and Borders — Fri, 05 Apr 2024 06:45:41 +0000

Businesses today operate in a global ecosystem where communication has transcended geographical boundaries. Language is the fabric that weaves our interactions in both professional and personal spheres. However, with over 7,000 languages spoken globally, ensuring those interactions are understood correctly can be a significant challenge. Skilled interpreters are not just communication facilitators; they are the strategic...

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Translation and Interpreting Are Entirely Different Beasts

Brands and Borders — Wed, 03 Apr 2024 06:39:06 +0000

Translation and interpreting — you’ve probably heard these terms tossed around casually and interchangeably as though they are the same thing. Many mistakenly think you are an interpreter if you are a translator. And if you are an interpreter, you must be a translator, too. But we want to sprinkle some truth on the linguistic...

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How AI-Expert LSPs Resolve the Top 5 AI Uncertainties

Brands and Borders — Mon, 01 Apr 2024 05:58:37 +0000

AI technology has become a remarkable force, revolutionizing business growth like never before. Importantly, LSPs with AI expertise focus on understanding the top five AI challenges and uncertainties. More than half of the CEOs surveyed in PwC’s Emerging Technology Survey expect Generative AI to drive new revenue streams and significant expansion into new markets. AI technology...

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Living Coral: The Colour Of 2019?

Brands and Borders — Fri, 14 Dec 2018 09:44:03 +0000

It is widely believed that the colour of your brand will change your customers perceptions of your company. So, if you’re thinking about creating a new brand or updating your existing one, learn about what colours are going to be ‘in’ next year. Brand colour trends We had to look at The Pantone Colour Institute, the...

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Dolce & Gabbana Miss The Mark With China Campaign

Brands and Borders — Sun, 18 Nov 2018 09:18:24 +0000

At a time when Chinese consumers are spending billions a year on luxury goods, Italian designer brand Dolce & Gabbana could find itself frozen out following a gigantic branding blunder. The two men behind the iconic brand have been forced to make a number of public and humbling apologies. After a series of high-profile gaffs...

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McDonald’s India | Fast food success

Brands and Borders — Mon, 08 Oct 2018 14:40:32 +0000

McDonald’s has over 36,000 restaurants in 120 countries. The company has expanded successfully through franchise and operates in countries that require a different strategy, sourcing model and business plan. A detailed look at the operations and expansion of this fast-food giant can offer some excellent insights into how your business could succeed across the globe....

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