DISASTER
CHECKING
Is your brand linguistically and culturally suitable for your marketplace?
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NAME
CHECK
Company name, product name, brand names and trademarks.
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CULTURE
CHECK
Product packaging, target market, advertisements and colours.
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MESSAGE
CHECK
Website content, brand message, slogan, strapline and marketing collateral.
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LOGO
CHECK
Shapes, images, colour and positioning
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LOCALISATION OF
YOUR SURVEY
Adapting the questions to be applicable in each country.
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