International Brand Name Check
An international brand name check should be one of the first data tools you employ when taking your product, service, brand or company into a foreign market. Whether your data reveals an affirmation of your current brand name or alternatively the need to re-brand for a specific market, this first step is imperative for success.
This service will ensure that your chosen brand name is appropriate for your chosen international markets. Our team of over 1,000 international respondents can locally address multiple questions about your company name, a few of which are listed to the left.
We can check brand names, product names, business names and trademarks. Don’t forget you can select up to 20 names at one time at no additional fee.
Is your brand, label or company name directly or indirectly offensive, rude or obscene when it is read in a different language?
Is your brand, label or company name directly or indirectly offensive, rude or obscene when it is spoken in a different language?
Does your brand name have similarities to other questionable words or unfortunate connotations when spoken or read?
Would your target demographic in each country find your brand name easy to say?
Are there any other factors about this name, brand or label that might confuse, offend or put-off a potential customer?
Will your brand name conflict with any other well-known brand or corporate entity?