International Brand Name Check
New markets require a series of local approaches to an overall global marketing campaign. Checking your brand name should be one of the first stages in localising your brand. The name will be seen, spoken and heard by your customers. If it isn’t comprehensible, the marketing will fail. Our respondents check the name for speech, slang and dialect, comprehension, market similarities and historical and religious connotations.
We can check brand names, product names, business names and trademarks.
Is your brand, label or company name directly or indirectly offensive, rude or obscene when it is read in a different language?
Is your brand, label or company name directly or indirectly offensive, rude or obscene when it is spoken in a different language?
Does your brand name have similarities to other questionable words or unfortunate connotations when spoken or read?
Would your target demographic in each country find your brand name easy to say?
Are there any other factors about this name, brand or label that might confuse, offend or put-off a potential customer?
Will your brand name conflict with any other well-known brand or corporate entity?