International Brand Culture Check
Are you concerned that your brand could have negative cultural connotations? If so, this is the service for you. We will comprehensively check your advertising material, product packaging, market positioning and brand colours globally.
If you are currently advising a client on the design of their logo, or want to check whether your existing logo is appropriate for international expansion.
Is there anything about your brand name, product or service that might cause religious offence or incite bad feeling?
Are there any graphics, instructions or directions on your packaging which might directly cause offence, be misconstrued or have a bad innuendo?
Are the colours of your brand, packaging or advertising appropriate to the target market? Do these colours have other meanings that your brand and managers should be aware of?
Is the marketing message corrupted when read from right to left or down and upwards as in many Arabic or Far Eastern countries?
Are religious customs in your target market likely to have an impact on your marketing collateral e.g. the impact of gender?