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View Colour Guide to Western Europe

Colour Guide to Western Europe

With a population of approximately four hundred million people, Western Europe has 18 different nations with multiple languages and dialects. Creating a brand logo that takes into account the name, design and colours is vital to the success of a business. Choosing one that is perfect across a continent may take a while, but it…

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View Brand Localisation and Globalisation – A Sports Perspective

Brand Localisation and Globalisation – A Sports Perspective

Sometimes brand imaging is not orientated towards one country or particular cultural traits. Across the world every four years, there are major sporting events involving multiple nations whilst international Tennis and Golf competitions are held every year. Advertising and brand design takes on a different meaning because the target market is both exclusive and diverse….

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View The Cultural Interpretation of Animals Part 2

The Cultural Interpretation of Animals Part 2

Animals continue to dominate society through brand naming and logos. They are often seen on the business website or on the product themselves. In the consumer mind, it is a passive interpretation of the company‚Äôs core strength that forms the basis of our desire to purchase. Bulls Often noted as the dominant member of the…

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View The Cultural Interpretation of Animals Part 1

The Cultural Interpretation of Animals Part 1

Throughout the world, animals are perceived in a variety of ways through tradition, mythology and religious beliefs. An illustrated logo may infer strength, speed or quality of their work. Cats The feline family is relatively diverse from the cute little kitten to the immense roar of the Lion. It is an intelligent, agile and independent…

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