International Brand Logo Check
The visual appearance of your brand is a key marketing tool, and one that should be thoroughly tested. An International Brand Logo Check reviews whether your logo will properly represent your brand globally. From this we can provide data that enables you to make an informed decision about your visual branding.
Whilst every international check will be tailored to your individual requirements, questions for an international brand logo check frequently include:
If you are currently advising a client on the design of their logo, or want to check whether your existing logo is appropriate for international expansion.
Does the logo and corporate visual image imply an alternative meaning? If so, what is this meaning and is it acceptable?
Does your visual branding and logo compare negativity to any existing graphics within your target country
If the company uses initials as part of their corporate branding, can this represent something else?
Can the shape, layout, colour or style of your logo cause offence or any pictorial innuendos?