Brands & Borders - Linguistic Brand Checking

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Email:enquiries@brandsandborders.com

International Brand Logo Check


The visual appearance of your brand is a key marketing tool, and one that should be thoroughly tested. An International Brand Logo Check reviews whether your logo will properly represent your brand globally. From this we can provide data that enables you to make an informed decision about your visual branding.

Whilst every international check will be tailored to your individual requirements, questions for an international brand logo check frequently include:

If you are currently advising a client on the design of their logo, or want to check whether your existing logo is appropriate for international expansion.

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Does the logo and corporate visual image imply an alternative meaning? If so, what is this meaning and is it acceptable?

Does your visual branding and logo compare negativity to any existing graphics within your target country

If the company uses initials as part of their corporate branding, can this represent something else?

Can the shape, layout, colour or style of your logo cause offence or any pictorial innuendos?

DISASTER
CHECKING


Is your brand linguistically and culturally suitable for your marketplace?

How we help

NAME
CHECK


Company name, product name, brand names and trademarks.

How we help

CULTURE
CHECK


Product packaging, target market, advertisements and colours.

How we help

MESSAGE
CHECK


Website content, brand message, slogan, strapline and marketing collateral.

How we help

LOGO
CHECK


Shapes, images, colour and positioning

LOCALISATION OF
YOUR SURVEY


Adapting the questions to be applicable in each country.

How we help

A LINGUISTIC BRAND CHECKING SERVICE FOR ANY PRODUCT ANYWHERE IN THE WORLD

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Email:enquiries@brandsandborders.com

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