Localising Your Survey
Globalisation has led many businesses to falsely assume that a brands’ portfolio can be simply expanded into different cultures and territories with relative ease. Whilst logistically this can be the case, when it comes to ensuring your brand, product or service will work effectively – further insights are absolutely necessary.
Our localisation services will make sure your survey is directly applicable across the globe, or within your specified locations. This can involve re-defining a demographic that does not exist in the same form as the UK.
This service is extremely popular within the market research industry, where a detailed knowledge of demographics and local structures, including; government, address protocols, gender, rites, customers and social interaction have an impact. Localising a survey may also include weights, measures, distance, currency and geography. Our highly-skilled team will also be able to help with retail and commercial practices and cultural do’s and don’ts.
Speak to a member of our team about how our localisation services can revolutionise your market research.